Optimal content SEO word count for WordPress

Optimal content SEO word count for WordPress

What is word count?

To put in simple words, your word count is the number of words in your text. Contrary to popular assumption, the number of words does not affect rankings. The average word count of the top 10 Google results demonstrates that there is no correlation between word count and ranking.

Long-form content offers additional opportunities for SEO strategy implementation, from greater backlink potential to numerous Keyword targeting.

Why does word count matter?

Although a word count is significant, the two viewpoints are combined. Understanding why word count matters for SEO is helpful. Usually, Google can figure out your article more easily the longer the material is. This length aids the search engine's ability to crawl, decipher, and rank the content in the appropriate SERPs.

In general, Google prefers lengthier articles. However, we don't advise writing long entries just for articles has a lot of filler, Google can tell. Likewise, your readers can. High word counts also give plenty of possibilities for optimization. For instance, you'll have more chances to include your target keywords, including long-tail variations, without filling your content with them. Headings, photos, and links are additional content pieces that can be incorporated to improve SEO.

Finally, larger articles enable you to delve deeper into subjects than is possible with strict word count restrictions. While you can provide some answers with scant information, it may not always be the greatest strategy for articles and pages.

What is the best word count for SEO?

The needs of the user's search intent must be satisfied by high-ranking SEO content. Google will display users fast how-to guides if they search for them. They will be shown thorough information if that is what they are seeking. Therefore, even if long-form material frequently ranks higher, it could be demoted in the SERP if it doesn't satisfy its audience.

There are a few common SEO best practices and principles to follow. However, there isn't always a single solution for word count SEO. The optimum word count instead depends on several variables, including the kind of page you're making.

An ideal blog should have at least 300 words in an average post as a content. However, you may raise it to minimum of 450 words per blog. The reason behind it is that a blog article should benefit readers in some way. We've discovered that shorter posts-those under 300 words—rarely provide adequate responses to questions.

Hence, you can use it as a baseline for your content to determine whether it offers Google enough detail and value to rank it. The number of backlinks, domain authority, keyword density, and other SEO parameters all play a role in determining Page Rank. Word count is not a ranking criterion, however it can aid with some ranking criteria.

The major factors that determine length of a blog post

Page purpose 

when someone reads the blog post they should clearly understand why it has been written. The blog should serve clarity of purpose to the reader without giving any vague ideas. You can choose the word count for your post by putting yourself in the readers' shoes.

Content type

Because the subject is more complicated than the ordinary post, readers will anticipate a blog post with more depth if you are writing something like a Guide to Small Business SEO Basics.

500 words can be ideal if you're creating a little blog post that isn't too complex. Other times, a higher word count is necessary to boost the value of the content you wish to convey to your audience.

Competitors Keywords and Contents

When creating your blog post, you should take into account the content of your rivals in order to provide visitors something that is superior to what is already available for your target keyword. To increase organic traffic, place more emphasis on the content than on the average word count.

Keep in mind that word count alone does not determine how successful they are. Relevant keywords get more organic traffic than word count. Although there are advantages to longer posts—which we shall discuss next—this does not mean they are better.

How to write high-quality content with an ideal word count?

Here are some of the main points you need to consider while writing high-quality content with a target word count. Let’s move to it.
  • Make Sub-Topics Out of Your Posts by Using Headings
  • Write tutorials as if you were teaching a child the concepts.
  • Use research to support your assertions.
  • Cut Out unnecessary Filler


For your content to be visible in search results, length matters. There isn't a single, ideal word count for SEO. But choosing the right length for your posts might be challenging. We hope that this post has prompted you to think about the best ways to write your content so that it is the ideal length to draw readers and search engines.