Normally, digital marketing refers to any advertisement that is delivered through digital channels or the internet. In other words, Digital marketing encompasses all marketing efforts that we made through the internet to reach consumers. Some great examples of digital Marketing channels are Email marketing, Content Marketing, Affiliate Marketing, social media marketing, and many more.
By Using these online channels, digital marketing helps business people and companies to endorse their goods, services, and brands.
Let explore some Major Benefits of Digital Marketing
- The targeted audience can be reached cost-effectively and measurably.
- You can control and target only those customers who are most likely to purchase your product and Services.
- Digital marketing can give you an in-depth, start-to-end view of all the metrics that might matter to your organization including impressions, shares, views, and clicks.
- Trackable, measurable results. You can track your campaign performance with web analytics and other online metric tools that are easily available on the Internet.
- You can easily track your website traffic and can see the real-time visitor on your web page by using google analytics.
- You can build customer loyalty and create a reputation by interacting with People on social media.
- Digital Marketing helps to Connect you with Mobile User too.
- Effective digital marketing techniques help to generate higher conversion rates Which ultimately deliver loads of profitable benefits for your business in terms of better and higher revenues.
Type of Digital Marketing
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving and optimizing a website or web page to "rank" higher in search engine results pages by increasing organic traffic quality and quantity. SEO is an ever-changing process we need to optimize and check our website frequently to get better results from SEO. There are three things we need to focus on while doing SEO, SEO Onpage, Offpage, and Technical SEO.
OnPage SEO: On-page SEO is also known as on-site SEO. Here we improve and optimize our web page to rank in the search engine by earning organic traffic. We here Commonly optimizing title tags, content, internal links, Meta description, H1 tag, Alt tag, and URLs. We need to make sure that our website is authoritative and trustworthy.
Off-Page SEO: Off-page SEO is all about everything that doesn’t happen directly on your website while optimizing to increase rank in the search engine. You need to focus and make effort to build quality backlinks, branding, and appearance. Off-page SEO includes Link building, Guest posting, Content marketing, Social media, and more. We do these things outside of our websites so we call it off-the-page SEO. The number of websites that link to you, and the relative "authority" of those publishers, affect how highly you rank for the keywords you care about. By connecting with other publishers, writing a guest post on their sites (to create a backlink to your website) to generate the attention of other visitors of that website can increase traffic to your website also which help you to move your website up on all the right SERPs.
Technical SEO: Technical SEO covers all those things that directly affect the indexing and crawling of your website by search engines. So, It is also important to check the backend and coding of the website to get a better ranking. In Technical SEO we need to optimize CSS file, Image compression, structured data, XML site map, which play an important role to increase your website's loading speed.
Social Media Marketing
Social media is one of the powerful tools to get in touch with your followers and customer. It is quite simple also because every people nowadays use a smartphone. Social Media Marketing plays a vital role promotes your brand and content on social media like Facebook, Twitter, Instagram, Snapchat, Pinterest, and many other social media platforms. It establishes social trust among your social media followers. Also posting your product and content on social media help to increase traffic, and generate leads for your business.
The main objective of content marketing is to reach potential customers through the use of content that is available on your website. Content may be anything related to your website products and services that are published on your website and promoted through email marketing, social media, SEO, or even through PPC campaigns. To get organic visitors and lead to your business through content your content must be valuable, relevant, and consistent. Various tools of content marketing include blogs, articles, ebooks, infographics, etc. that help people to get a general idea about who you are and inspire consumers who are seeking information about your product and service.
Email marketing is one of the most popular digital marketing tools companies are using nowadays. Email marketing is when you send a commercial email message to your ‘email subscribers’ to inform any new activities on your website. Email marketing is a proven tool to drive sales and build a community around your brand. Blog subscription newsletters, follow-up emails, Holiday promotions, discount offers, are some of the emails you can send to your subscribers.
You can read more about email marketing in our next blog.
Pay Per Click (PPC)
Pay-per-click (PPC) is an advertising model that allows companies to place their ads on an advertising platform like Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and when their ads are clicked by people advertisers need to pay a certain amount of money. PPC is extremely effective because it tracks individuals’ online behavior and is used to boost website traffic by delivering relevant ads to the right. PPC campaigns can divide people based on their interest, age, gender, or even target their particular location. The most used PPC platforms today are Facebook Ads and Google Ads.
In simple language, Affiliate is when you promote other company’s products on your website. And when someone purchases their product through your affiliate link, you get a certain commission. Many popular companies have affiliate programs that pay millions of dollars per month to other websites that promote and sell their products, for example, Amazon. If you sell amazon products on your website you will get a commission on each sale. For Amazon, you are just like a salesman with more sales, you will get more commission.
Influencer marketing involves partnering with celebrities, experts, and, authority figures who already have an existing audience and followers on social media. They promote your product and service on their social media platforms like Instagram, Snapchat, or YouTube, and their followers will jump on their recommendations and buy your products. It is effective to reach a lot of people because generally celebrities already have lots of followers.
There are many other channels of digital marketing like Radio broadcast, Television broadcast, video marketing, and many more. But the above 7 are the most used method by companies nowadays. Don’t try to do each and everything in a single time. Pick the best method of digital marketing and focus on it to achieve your desire. Always think about your customer and try to understand where you get more customer engagement and pick some marketing strategies to get started.